Serfas

Print

Serfas is a cycling product pioneer. Through careful analysis of industry trends Serfas offers their dealers the highest value in the product they purchase and sell. They strive to become a household name for retailers and consumers alike.

From concept to project management, design, and print production, we took care of the entire process. For both lifestyle oriented eyewear catalogs we decided to show most products on white with only a subtle drop shadow. This allowed the product to stand out. Then we add lifestyle shots to add variety to the design and to create the mood.