Giant Bicycles

Bicycle Graphics, Illustration

The world’s largest manufacturer of bicycles asked us to propel their youth segment into high gear. We were ready for the challenge and went for a ride with it. We know nothing beats the feeling of your first two-wheeler. It was our goal to create graphics so memorable that young riders would keep them in their hearts forever. For us to be able to build brand affinity in Giant customers has been a challenging and rewarding ride.

“Hi Katrin, I just thought I’d pass on some feedback from the Giant family. We just got back from House Show in Taiwan where we unveil our new youth bike line to all the other Giant sales companies around the world. Every single person was extremely happy with the new kids bikes saying that they were the highlight of the show and by far the best looking kids bikes we’ve ever made. We got a big pat on the back from all the “higher ups” at Giant so I wanted to pass that on to you. Thanks for all your help in giving us what is looking to be a very successful launch.”
– Chris Arriaga (Global Youth Product Developer Giant Bicycle)