Benno Bikes – Brand

Enhancing brand identity with custom illustrations

This is not your typical bicycle company. Benno Bikes thrives to inspire people to use their bikes more often and incorporate cycling into their everyday life. Benno Bikes look clean and simple, but there are highly functional and versatile.

In order to reflect the brand’s uniqueness, emago media has developed an illustrative language for the Benno Bikes brand that highlights the outstanding functionality and versatility of these utility bikes. Through a diverse array of illustrations, we portray the immense cargo-carrying capacity of these bikes, capable of accommodating anything from seats and grocery bags to all the essential gear for a beach outing or a memorable camping expedition. Recognizing the occasional need for assembly when it comes to Benno Bikes and their accompanying accessories, emago media has produced intricate technical illustrations for all documentation and installation manuals, ensuring a seamless and hassle-free experience for Benno Bikes customers.